ABOUT EGLĖ

Eglė was born and raised in Vilnius, Lithuania. She studied Business Management, alongside cosmetology and professional makeup artistry, building a strong foundation that blends creativity with entrepreneurship.
She began her career in the beauty industry in 2013, starting with eyelash extensions. Over the years, Eglė explored multiple fields—working as a cosmetologist, makeup artist, and beauty specialist—but ultimately found her true passion in lashes and brows, where she has built her expertise and reputation.
Today, Eglė is a well-known lash and brow artist and trainer in Lithuania. She has won multiple awards in international competitions, and is also a judge and speaker at both live and online beauty events. She owns three beauty studios and continues to educate and inspire professionals in the industry.
After more than 13 years of hands-on experience and testing countless products on the market, Eglė created her own brand—driven by a clear goal: to develop truly high-performance, reliable products that professionals can trust.
Every product is created from real experience, real results, and real standards. Products she can confidently stand behind—and that help lash and brow artists create true HITS! in their work.

CREATE REAL RESULTS. CREATE TRUE HITS.

Be bold. Be precise. Be unapologetically professional. Because average is forgettable — but results are everything.
Born from the vision of beauty expert Eglė, HIT was not created overnight. It was developed over years of real experience, real testing, and real dedication to the craft. Every formula, every detail, every decision is built on one foundation: performance that professionals can trust — and aesthetics they are proud to display.
HIT is more than just products. It’s where science meets artistry. Where innovation becomes visible. Where your tools don’t just work — they inspire.
Designed for both professionals and beginners, for those just starting and those mastering their craft. For the bold and the minimal. For extroverts and introverts. For anyone who refuses to settle for less than excellence.
Whether you work in a salon, at home, or on a global stage — what matters is your standard. Your ambition. Your love for what you do.
Because just like Eglė — you’re not here to be average.
You’re here to create hits.